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Where Style Meets Elegance

As Monica prepared to embark on her journey of opening a full-service salon in Atlanta, she sought a brand that would embody her creative spirit and showcase the exceptional skills of her stylists, the high-quality services they offer, and the luxurious salon experience they provide. Yearning for a sophisticated, chic, and personalized image, she envisioned a brand that would effortlessly capture her clients' attention and make a lasting impression. That's where we come in. 

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Monica's journey to establishing her own full-service salon in Atlanta was a testament to her unwavering passion for beauty and her determination to create an exceptional experience for her clients. Recognizing the need for a salon that not only reflected a creative spirit but also would attract the caliber clients she knew she wanted, she began working to bring LUXE Beauty Bar to life.


From the moment clients stepped into her salon, they would be enveloped in a world of luxury and style, where every detail was thoughtfully curated to create a truly unforgettable salon experience. Monica's mission was clear: to unleash her creative prowess, elevate the beauty industry, and empower her clients to feel their absolute best. Monica was poised to make her mark in the beauty landscape, ready to transform her clients' aspirations into stunning realities at her exquisite salon, where beauty meets sophistication—LUXE Beauty Bar.

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We understood Monica's desire to capture the essence of black beauty in her logo design, with a focus on highlighting natural hair and promoting self-confidence among women. Our logo design process commenced with a creative brainstorming session, generating numerous concepts that not only showcased natural, beautiful hair but also presented alternative ideas for consideration. We believe that offering diverse logo styles allows clients to explore different possibilities, leading to a more solidified vision or opening doors to exciting new directions.

Carefully refining and iterating on the digital concepts, we explored various color schemes, typography, and layouts to breathe life into the logo. Presenting Monica with five distinct concept ideas, we valued her feedback, recognizing its crucial role in narrowing down options and achieving the perfect logo. Our ultimate aim was to create a powerful logo that exuded simplicity, memorability, and versatility, ensuring its seamless adaptability across different mediums, whether in print, digital, or merchandise. Monica's vision and the spirit of embracing natural beauty guided our design journey, resulting in a logo that truly captured the essence of her salon's mission.


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When crafting the brand identity for LUXE Beauty Bar, we embarked on a journey through the chic, beautiful, and retro design elements, weaving a captivating and harmonious visual experience. Drawing inspiration from photographs of natural women and the allure of salon interiors, our mission was to infuse the brand with an air of elegance and the celebration of natural beauty.

Employing various color palettes and salon-inspired elements, we carefully curated a retro ambiance that exudes sophistication and charm. Gathering these distinctive design elements, we harmoniously blended them to create the perfect color palette, typefont, and logo that eloquently embodies LUXE - a haven that gracefully highlights the natural beauty of every woman, while capturing the timeless allure of retro aesthetics.





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Image by Juan Manuel Merino
Perfect Harmony
Evening Gown
“I had an idea in my mind what my vision for LUXE was, but I had no idea that it would become what it has. Emily completely brought it to life and turned it into something more beautiful than I ever thought it could be. I am absolutely in love! I can't wait to see where my business goes now that I have a proper brand and now how to use it. "

Monica P., Owner 

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