PERFECT NEST
Nestled In Style
Bonnie had run numerous business for over 20 years. She had also worked for lines of Home Deport like Hampton Bay. Bonnie had a dream of starting a home interior line that specialized in floor covering and beautiful art work. She had the experience and knew how to put a product line together, she just needed a little help with branding.
​
This project was a bit different because Bonnie did not have a name for your company and product line yet. We worked with her and tested her ideal market for just the "perfect" name.
BRAND STORY
At Perfect Nest home decor business, they specialize in providing stylish and unique floor coverings and wall art to transform your living space into a comfortable and chic surrounding. Perfect Nest is dedicated to providing outstanding customer service, ensuring that you have access to high-quality craftsmanship and decorative items that are both fun and useful.
As Perfect Nest expands into other home decor categories, they remain committed to their vision of creating stylish and comfortable surroundings that reflect your unique taste. Their brand identity is built on a foundation of quality, craftsmanship, and a passion for creating beautiful spaces. Perfect Nest understand the importance of balancing function with style, and they strive to deliver products that meet the needs of busy families while maintaining a chic and fashionable aesthetic.
LOGO
Initially, we began brainstorming various name concepts to encapsulate our vision. As our deliberations evolved, it became apparent that incorporating the term "nest" resonated strongly. This led us to craft diverse nest designs coupled with a range of potential names. Surprisingly, the idea of the bird came as an afterthought, enhancing the authenticity of the nest and imbuing it with vitality.
CONCEPTIONAL LOGOS
.png)
APPROVED LOGO
DESIGN ELEMENTS
The design elements for the Perfect Nest brand have been carefully curated to create a captivating visual identity for its interior product line. Drawing inspiration from a variety of sources, these elements combine to evoke an atmosphere of elegance, warmth, and a strong connection to the natural world. Home decor photography serves as a foundation, showcasing the brand's offerings in real-life settings, making them relatable and appealing to customers.
The incorporation of deep, luxurious purples adds a touch of opulence to the brand's aesthetic, while golden hues infuse warmth and radiance, fostering a sense of comfort and prosperity. Nature's inspirations, including bird nests, flowers, and sunsets, contribute to an organic and serene ambiance, resonating with those who seek a harmonious living space. These design elements collectively establish a cohesive color palette and visual foundation, portraying Perfect Nest as a brand that seamlessly blends refined aesthetics with the tranquility of nature, capturing the essence of creating a perfect home environment.
Amsterdam One
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwxyz
1234567890(,.;?!$&*)
Garamond
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghigklmnopqrstuvwxyz
1234567890(,.;?!$&*)
BRAND ACTIVATION
The brand activation for Perfect Nest is a strategic journey that will unfold in stages, each designed to maximize its impact and reach. Initially launching as an Amazon store, Perfect Nest will begin its journey by making its products accessible to a wide audience, tapping into the platform's vast customer base. As the brand expands and introduces new offerings to its interior product line, a dedicated e-commerce website will be meticulously crafted to provide an immersive and tailored shopping experience. This will allow customers to explore the brand's collection in greater detail and engage more intimately with its unique essence.
​
To ensure Perfect Nest's message resonates with its target audience, a multi-faceted social media strategy will be employed. By leveraging platforms such as Instagram, Pinterest, and Facebook, the brand will engage with women seeking to elevate their home's interior with chic and sophisticated style. Through compelling visual content, relatable narratives, and insights into the design philosophy, the brand will forge meaningful connections with its audience, reflecting the aspiration of creating a haven of elegance within their living spaces.
